Specific Attributes

Job Industry: Reputed Advertising/Branding Agency

Offered Salary: No Bar for deserving Candidates

Qualifications and Skills :

To be successful in the role of media planner, candidates should have:

• Excellent communication skills for collaborating with stakeholders and presenting to clients
• Ability to manage media campaign budgets effectively, handle pricing, and negotiate placements
• Strong interpersonal skills for collaborating with media teams, advertising agencies, and marketing teams
• Talents for time management, managing multiple campaigns, and adhering to deadlines
• Proficiency in Excel and familiarity with digital media platforms like META and Google

Responsibilities

As a media planner, your primary responsibilities will be to:

• Develop media strategies. Create targeted media strategies that align with clients' business goals and marketing campaigns.

• Conduct market research. Perform media research to understand target audience preferences and identify optimal media channels.
• Collaborate with media buyers. Work with media buyers to manage media buying and ensure placements are cost-effective and strategically aligned.
• Analyze campaign performance. Use analytics tools like Google Analytics to measure campaign performance and make recommendations for optimization.
• Manage budgets and pricing. Oversee media campaign budgets, handle pricing negotiations, and ensure cost-effective planning.
• Utilize analytics tools. Monitor metrics to gauge campaign success and generate actionable insights for future media strategies.
• Create reports and presentations. Prepare and present regular updates on campaign effectiveness, KPIs, and recommendations
• Stay updated on trends. Keep up with the latest trends in Traditional media, digital media, social media, and media platforms to inform innovative strategies.

Experience

2-4 years of experience in media planning, digital advertising, or media buying

Education

A bachelor's degree in digital marketing, communications, advertising, or a related field