Specific Attributes

Position Title: Digital Marketing Coordinator

Salary Package: 30000 - 50000 PM (Negotiable)

Full Time (on site) 10 - 6:30 pm

Company description:

A jewelry boutique studio, the first in Nepal that sees itself in a niche market that it has created. Apala is here to build relations with the customers because we understand how it is not just an individual's decision but mostly a very emotional decision of relationships, because of the occasion related to each purchase. It is all about reveling in the whole experience, which could sometimes be a series of appointments to come to a content piece of accessory. It is ultimately art that one wears.

Job Summary:

The Digital Marketing Coordinator will be responsible for executing and optimizing digital marketing initiatives to enhance brand visibility, drive online engagement, and support sales growth. This role involves managing social media channels, coordinating digital ad campaigns, analyzing performance data, and ensuring content aligns with brand objectives. The ideal candidate will have a solid foundation in digital marketing, including experience with paid advertising, content creation, and analytics. Strong organizational skills, creativity, and the ability to collaborate across teams are essential for success in this role.

Requirements:

• Excellent communication and interpersonal skills.
• Strong marketing understanding and ability to identify opportunities to drive revenue.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in CRM software and Microsoft Office suite.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
• Someone who owns a scooter would be preferable.

Responsibilities

• Support in setting up and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Track social media performance using analytics tools and report on key metrics.
• Assist in developing social media strategies to increase brand awareness and engagement.
• Monitor ad performance and provide recommendations for improvements.
• Assist in budget tracking and reporting on the ROI of ad campaigns.
• Analyze data from various digital marketing channels to measure the success of campaigns.
• Generate reports on campaign performance, including key metrics and insights.
• Assist in identifying trends and making data-driven recommendations for future campaigns.
• Help manage the digital marketing calendar, ensuring that deadlines are met.
• Organize and maintain digital assets like graphics, videos, and other content files.
• Actively seek feedback and apply it to improve performance.
• Basic Knowledge of Canva or Other Design editing software. 
• Assist in creating engaging content for social media, blogs, email campaigns, and other digital platforms.
• Schedule and manage posts across different social media channels.
• Assist in developing social media strategies to increase brand awareness and engagement.
• Collaborate with the sales team to align digital marketing efforts with sales objectives.
• Strong understanding of audience segmentation.
• Report on campaign performance and improve based on data insights.
• Assist in other tasks given by the management.
• Coordinate with the branding team.
• Execute the task provided by senior online customer service representatives.

Experience

Proven 3+ years of experience in Digital Marketing, preferably in the jewellery or luxury retail industry.

Education

Bachelor's degree with experience in related field preferred.