Specific Attributes

The Market Executive will focus on driving market penetration and expanding the customer base for the company’s range of plasticware. This role involves developing and implementing marketing strategies, conducting market research, building relationships with distributors and retailers, and supporting sales efforts to ensure growth in both domestic and international markets.

Skills:

• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in marketing tools and software, including CRM systems.

Responsibilities

• Market Research & Analysis:

  • Conduct detailed market analysis to identify trends, customer needs, and potential growth areas in the plastic household goods sector.
  • Monitor competitor activities and pricing strategies to adjust marketing and sales efforts accordingly.
  • Collect and analyze customer feedback to improve products and identify new opportunities.

• Marketing & Promotion Strategy Execution:

  • ?Ensure visibility of the brand through in-store promotions, advertising, and online marketing.

  • Develop and distribute marketing materials that highlight the unique benefits and features of the plastic products.

• Customer Relationship Management:

  • Engage with clients and retailers regularly to understand their requirements and ensure customer satisfaction.
  • Identify new business opportunities and support clients with product recommendations to increase sales.
  • Work closely with existing customers to foster long-term relationships and drive repeat business.

• Reporting & Analysis:

  • Track market performance, including sales growth, customer acquisition, and overall market share.
  • Provide regular reports and updates on market activities, campaign performance, and competitor movements.
  • Recommend changes in strategy based on market trends and feedback from the sales team.

Experience

1-2 years of experience in marketing or sales

Education

Bachelor’s degree in Marketing, Business Administration, or a related field.