Specific Attributes

Organisation: Reputed Business House

We are seeking a creative and dynamic Social Media Handler to manage and grow our online presence across various social media platforms. The ideal candidate should have a deep understanding of social media trends, excellent communication skills, and the ability to create engaging content that resonates with our target audience. As the Social Media Handler, you will play a pivotal role in enhancing our brand visibility, engagement, and customer interaction.

Responsibilities

Content Creation and Curation:

• Develop and curate high-quality, visually appealing content for social media platforms (including text, images, videos, and infographics).
• Ensure that all content aligns with our brand voice and messaging.

Social Media Management:

• Manage and update social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Schedule and post content at optimal times for maximum reach and engagement.
• Monitor and respond to comments, messages, and mentions promptly.

Audience Engagement:

• Build and foster relationships with our online community by engaging in conversations, answering questions, and addressing concerns.
• Encourage user-generated content and user participation in campaigns.

Analytics and Reporting:

• Track and analyze social media performance using relevant tools and metrics.
• Prepare regular reports summarizing key insights, growth, and engagement trends.
• Use data to make informed decisions and improve content strategy.

Social Media Strategy:

• Develop and implement a comprehensive social media strategy that aligns with company goals and marketing initiatives.
• Stay updated on industry trends and adapt strategies accordingly.

Collaboration:

• Collaborate with the marketing team to integrate social media into overall marketing campaigns and initiatives.
• Work with designers, photographers, and videographers to create compelling visual content.

Experience

• Proven experience as a Social Media Handler or Social Media Manager.
• In-depth knowledge of various social media platforms and their best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, social media insights).
• Strong writing and editing skills, with an eye for detail.
• Creative thinking and the ability to generate innovative content ideas.
• Excellent interpersonal and communication skills.
• Ability to analyze data and derive actionable insights.
• Familiarity with social media advertising and paid promotion.
• A passion for staying updated on the latest social media trends and technologies.

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.