Specific Attributes

Desired Candidate Profile

• Should include a strong competence in BTL advertising marketing as well as deep knowledge of BTLadvertising suppliers. (All BTL area are considered: events, CRM, data mining, mailing, strategy advice
• Strong capabilities in coordinating the supplier’s chain (i.e.: execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) IS A MUST.
• Should possess a dynamic and professional approach with extensive operational experience
• Good knowledge of suppliers in advertising area
• Ability to think and manage strategically as a key member of a small and dynamic team
• Ability to select, organize and coordinate suppliers
• Ability to build a team
• Energetic, versatile and a creative problem-solver
• Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail
• Effective communications, presentation, interpersonal supervisory customer relations skills
• Comprehensible organizational, analytical, problem solving and negotiating skills
• Ability to exercise diplomacy and discretion, work independently and in a team of an international level
• Ability to prioritize work
• Exercise total confidentiality, discretion and integrity regarding information acquired through the Company

Responsibilities

• Managing all BTL marketing for the company and activities within the marketing department.
• Developing the BTL marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Experience

Experience up to 3-4 years in BTL Marketing

Education

Bachelors / Masters