Specific Attributes

Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas in coordination with manager.

Responsibilities

• overseeing and developing marketing campaigns
• conducting research and analysing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• organising events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• monitoring performance

Experience

1  year+ of experience in brand marketing

Education

Bachelor/ Masters