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Brand Officer

JOB OVERVIEW
  • Category: Brand Manager
  • Salary: NRs Not Disclosed per Month
  • Position Type: Full Time
  • City: Kathmandu
  • Posted On: 2018-09-06
  • Apply Before: 2018-10-07

Specific Attributes

We are a well established trading company dealing in various imprted liquors. As a brand officer you would need to monitors market trends and oversees advertising and marketing activities  to ensure the right message is delivered for the products. 

A brand manager should:

  • have good analytical skills
  • be a good listener, able to respond to results and consumer research
  • be an excellent communicator, both verbally and in writing
  • be team worker

Responsibilities

  • researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • looking at the pricing of products and analysing the potential profitability
  • generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
  • overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • checking marketing copy
  • supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • monitoring product distribution and consumer reactions through focus groups and market research
  • co-ordinating the launch programme to external customers as well as employees.

Experience

1+ years in core branding

Education

Bachelors in Business Administration or MBA (preferred)

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